Sage Ware is a licensed life insurance agent, financial strategist, and the founder of House of Lore — Canada’s first integrated financial studio built on privacy, empathy, and structural intelligence. House of Lore is also the first firm in the country to commit 33% of its net profit to the founding and long-term funding of The Second House, a forthcoming national charity dedicated to supporting Canadian families raising children without the intergenerational scaffolding so many others take for granted.

Before she ever entered the financial world, Sage’s life unfolded across thresholds most Canadians never encounter and, if they do, rarely emerge from whole. Raised on the West Coast in an environment marked by fracture and instability, she grew up without the quiet supports that usher many of her peers into adulthood. She moved out at sixteen, and was paying market rent shortly thereafter. She became a mother at eighteen — learning, very early, that the myth of “normal Canadian life” only exists for those whose families can catch them when they fall.

Her early adulthood became its own uninvited apprenticeship — a long, unrelenting study in how families collapse when their structure fails, and how they survive when even the smallest sources of stability are restored. These years carved into her an exacting understanding of financial fragility: how one bad year can shatter a household, how intergenerational support determines outcomes far more than income ever will, and how rebuilding requires architecture, not empty encouragement.